PRESS & MEDIA KIT

Shmoo AI. UFC analysis & AI predictions, based in Toronto.

Shmoo AI is an independent sports prediction model built by Lil Shmoo. It researches every UFC card and publishes a pick for every fight, then grades every one in public. It is not a sportsbook and takes no bets.

SHMOO AI · UFC RECORDAll time · moneyline
145-83
Record
63.6%
Win rate
+0.59u
Units

Live from the graded ledger, 1u flat per pick. Past results don't guarantee future results. See every graded pick

FOUNDER

Lil Shmoo

Founder of Shmoo AI and the voice behind @lil_shmoo. Breaks down every UFC card with the model's numbers and the research behind them. Toronto.

WHAT WE COVER

Every UFC card

  • Fight-week research previews

    Every UFC card is researched fighter by fighter: camps, weight cuts, layoffs, opponent quality, finishing threat.

  • AI picks, graded in public

    A pick and a win probability for every fight, published when lines open and graded after the result. Misses included.

  • Post-fight analysis

    After each card: what the model got right, what it missed and why.

AI UFC predictions + graded record
AUDIENCE

Reach

X
4.1MImpressions, last 12 months
Facebook
580+Followers
Instagram
SoonFollowers
Email list
330+Subscribers

Audience figures last updated Oct 18, 2026, from each platform's own analytics.

FEATURED COVERAGE

In the press

Coverage links will be listed here.

BRAND ASSETS

Logos & colours

  • Shmoo AI mark, teal
    Mark, teal500 × 500 PNG · Transparent. Use on dark backgrounds.Download
  • Shmoo AI mark, white
    Mark, white500 × 500 PNG · Transparent. Use on dark or photo backgrounds.Download
  • Shmoo AI app icon
    App icon256 × 256 PNG · Square tile, for avatars and listings.Download
  • Shmoo teal#00A990
  • Accent teal#4FB79D
  • Board black#050505
  • Surface#111111

Write it “Shmoo AI”. Please don't recolour, stretch or add effects to the mark.

CONTACT

Press inquiries